Official Promoter's Kit — 2026
Promoter'sKit.
Everything you need to start promoting events on Flyer — the free platform built to connect promoters, artists, and local audiences.
Create Your Free Account
01 — The Opportunity
Why FlyerChanges the Game
Social media buries your events in noise. Flyer is purpose-built for event discovery — your audience isn't scrolling past memes, they're actively looking for things to do.
Targeted Local Reach
Your events land in front of people in your area who are searching for things to do — not a scattered global audience hoping the algorithm cooperates.
100% Free Platform
No subscription tiers, no pay-to-play. Create your profile, post unlimited flyers, and access analytics without ever entering a credit card.
Comprehensive Analytics
Post-event data including attendance metrics, session popularity, and audience engagement — so every event you throw gets smarter than the last.
Recurring Event Support
Weekly residencies, monthly showcases, seasonal series — build a consistent presence so your audience knows exactly where to find you.
Purpose-Built Discovery
Unlike social media, Flyer users are here with intent. They want to find events. You're not competing with cat videos — you're the reason they opened the app.
Community-First
Flyer surfaces hidden gems — the underground shows, emerging artists, and local talent that deserve an audience. Be part of building your city's scene.
02 — Who This Is For
Built for Everyonein the Event Ecosystem
Whether you run a venue, perform on stage, or organize street fairs — Flyer gives you the tools to reach your local audience effectively.
Venue Owners
- → List every show, open mic, and special night on a dedicated event platform
- → Build a venue profile that becomes a destination for local event seekers
- → Schedule months of events in advance to attract recurring audiences
- → Use analytics to learn which nights drive the most traffic and refine your calendar
- → Reduce dependence on paid social ads that drain your marketing budget
03 — Getting Started
Go Live in5 Minutes
Setting up on Flyer is fast and free. Here's exactly how to go from zero to your first published event.
Create Your Free Account
Head to theflyer.app and sign up. The process takes under two minutes — just your basic info and you're in.
Set Up Your Promoter Profile
This is your identity on Flyer. Add your name or brand, a logo or photo, a short bio, and links to your social channels. Think of this as your storefront — it's the first thing attendees see when they discover your events.
Create Your First Flyer
Add the event name, date, time, venue/location, a description, and your flyer artwork. Customize the event page to match your branding. The more detailed and visually appealing, the better it performs in discovery.
Load Your Calendar
Don't just post one event — schedule the next 2-3 months of events. A loaded calendar signals to attendees that you're active and reliable, and it feeds Flyer's event database so users in your area always have options.
Share and Cross-Promote
Share your Flyer event links on your existing social channels, email lists, and in-venue signage. Think of Flyer as your event hub — and social media as the megaphone pointing back to it.
Analyze & Iterate
After each event, review your analytics. See what drove attendance, which events resonated, and use that data to refine future programming and promotion.
04 — The Content Playbook
How to BuildMonths of Events
The more events in Flyer's database, the more valuable the platform is for everyone. Here's a framework for scheduling a robust event calendar.
| Timeframe | Action | Goal |
|---|---|---|
| Week 1 | Create your profile. Post all confirmed upcoming events for the next 30 days with full details and flyer artwork. | Establish presence and immediate event pipeline |
| Week 2-3 | Add recurring events (weekly, bi-weekly, monthly). Schedule any known events for 60-90 days out. | Build a deep calendar that rewards returning visitors |
| Month 2 | Backfill any new bookings. Invite collaborating artists and partner venues to create their own profiles and cross-link events. | Expand the network and populate the database across your local scene |
| Month 3+ | Maintain a rolling 60-day calendar. Review analytics from past events to optimize timing, descriptions, and visuals. | Sustain momentum and continuously improve event quality |
Set aside one session per week to upload all upcoming events for the next few weeks. Treat it like restocking your shelves — consistency is what builds an audience that checks Flyer regularly.
Events with eye-catching, well-designed flyer images get significantly more engagement. Invest time in your visuals — they're the first impression in the feed.
Every promoter, venue, and artist you bring to Flyer adds events to the database. The richer the event listings in your city, the more attendees the platform attracts — and the bigger your audience becomes. Refer colleagues, collaborators, and competitors alike.
05 — The Founding Program
Become aFounding Promoter
The first 10 Los Angeles-based promoters who demonstrate exceptional commitment to the platform — by consistently uploading a significant volume of high-quality event flyers over time — will be awarded permanent Founding Promoter status. This is a lifetime distinction that can never be revoked.
⭐ Founding Promoter Badge
A permanent, verified badge on your profile that signals to attendees, artists, and venues that you were one of the original builders of Flyer in LA.
📌 Priority Placement
Your events receive priority positioning in local discovery feeds — giving your flyers a persistent visibility advantage over standard listings.
💬 Direct Access
A direct line to the Flyer team. Shape the product roadmap, request features, and influence how the platform evolves — your voice carries extra weight.
📊 Enhanced Analytics
Access to advanced analytics and reporting tools as they roll out — before they're available to the general promoter base.
🎟️ Future Monetization Perks
As Flyer introduces premium features or ticketing integrations, Founding Promoters will receive preferential pricing or early access, permanently.
🏆 Legacy Recognition
Your name or brand will be featured on Flyer's official Founding Promoters page — a permanent record of who helped build the platform from the ground up.
There's no fixed formula — we're looking for promoters who treat Flyer as a core part of their operation. Consistently uploading events, maintaining a deep calendar, and bringing quality listings to the platform over a sustained period of time are the benchmarks. The 10 spots will be awarded on a rolling basis as the bar is met. Once filled, this program closes permanently.
06 — Best Practices
Make EveryFlyer Count
Follow these guidelines to maximize the reach and impact of every event you post on Flyer.
Lead with Strong Visuals
Your flyer image is the first thing users see. Use high-resolution artwork, bold typography, and clear event details in the visual itself. Blurry or generic images get scrolled past.
Write Compelling Descriptions
Don't just state facts — sell the experience. What makes this night different? Who's performing and why should someone care? Give people a reason to commit.
Post Early, Post Often
Events posted 2-4 weeks in advance get more traction than last-minute listings. Give your audience time to plan. Keep your calendar at least 60 days deep.
Cross-Promote Everywhere
Share your Flyer event link on Instagram stories, in your email newsletter, on your website, and at the venue itself. Let Flyer be the hub — everything else points to it.
Categorize Accurately
Tagging your event correctly (music, comedy, art, community, etc.) ensures it surfaces in the right searches. Miscategorized events frustrate users and hurt your visibility.
Review Your Analytics
After every event, check your data. What drove attendance? What time of week performs best? Let the numbers guide your programming decisions.
07 — Common Questions
Frequently AskedQuestions
Ready to BuildYour Audience?
Sign up free. Load your calendar. Let Flyer do the rest.